Database Management Using a Corporate Event Management Software

As an event organiser, one of your priority tasks is to sort out your company database. Continually hosting events may lead to a mix-up of data which can be highly perplexing if you are trying to sort out reports. Through the use of a corporate event management software, however, your problems are laid to rest as the software automates various process of database management.

Here are some things you can do in terms of managing data through an event platform:

1.) Import contacts to your database easily.

If you have contacts or registered guests with data saved in an external file, a corporate event management software helps you easily upload their data to the database. Most software accept Excel, CSV and Access files. With just one click, you can easily update your database by adding new users or prospective leads.

2.) Search for users based on contact records and manage profiles.

In any database, searching for a specific string is necessary from time to time. If you are looking for contacts or attendees, you can do this using a unique field of your choosing. You may look for them according to name, email address or phone number (among many others). Furthermore, you have the capability to manage individual profiles using the corporate event management software.

3.) Let attendees update their own contact information.

Through a registration software, attendees can easily retrieve their user data if they took part in your previous event. They may choose to update details if you pre-populate data in the new registration form and capture the updated data through the corporate event management software.

4.) Collect more data through the software.

A dedicated event ticketing software software allows you to collect additional data from attendees. You may customise the registration form and add their company name, department, position, nickname and emergency contact information. If you are organising a corporate event, you may also let registrants fill out tailored registration forms fitted according to their delegate type. For example, you may let them register and answer short questionnaires as guests, sponsors, exhibitors, media, etc.

5.) Merge duplicate contacts into one record.

If you host several events in a year, it would be normal for you to have returning guests. If you’re still using traditional registration methods that do not have retrieval capabilities, your attendees may be asked to register again and this results to duplicate contacts. With the use of a corporate event management software, your database is cleared from clutter as entries with identical information are automatically merged.

6.) Identify bounced emails and present opt-out mechanisms.

A corporate event management software that is integrated with an emailing system automatically flags bounced emails to let you know that certain guests have not been receiving any information pertaining to your event. If you are sending promotional materials, you may also provide for a one-click opt-out option to follow email spam regulations.

7.) Track attendee activity history

A corporate event management software with integrated database management functions lets you track attendee activity history such as their payments, the number of events they have already attended under your company, and the number of times they have opened your event invitations.

8.) Sync your database and devices through the internet.

A reliable software provider optimises the solution in a way that it automatically syncs your database and devices through the web. This feature is a humongous benefit of using a web-based software since it makes your database accessible at any time. Furthermore, any changes made by you or your staff members are automatically reflected on the database. Some software providers present these changes on your dashboard through a dedicated “tracked changes” tab.

How to Look for a Corporate Event Management Online Software

There are various options that you may consider if you are looking for a corporate event management online software. You may want to start your research by looking for software review websites where you can see a run-down of the top software products today. Try to look for a solution which presents all features stated above. Be critical of the pros and cons for you to arrive at the best choice. Lastly, look for a software provider that offers optimal customer support in cases where troubleshooting is needed.

In Conclusion

If you are an event organiser looking to manage your database, a corporate event management software can phenomenally help you. In fact, database management is one of the major reasons why many event organisers are currently investing in different types of software. Traditional database management methods such as using Excel sheets and desktop programs are considered outdated. While they may still work, it is important to remind yourself that your work experience can be significantly improved once you begin to embrace new technology.